Top ranking SEO Lancashire tips for 2025

Google dominates the web. Its algorithm uses 200+ ranking factors. However, dealing with all of them can be an overwhelming task. Besides this, Google updates constantly and provides alerts on changing algorithms. It can make things difficult for SEO professionals. To enhance website visibility in Google, learn about the top ranking factors. It helps achieve the best organic results.

Top SEO ranking factors

• Page speed: Google puts in its best efforts to enhance web user experience. Quick-loading websites help achieve this aspect. An update was released way back in 2018 focusing on mobile page speed. It stated that sites will be penalized if they don’t support fast loading on mobile devices. Check tips to speed up your WordPress site.
• Accessible and Secure Site: Your site URL should be correct. Google’s crawlers should be able to access and check your page content without effort. To ensure the bots reach your page, do the following:
  • Use an appropriately-coded site builder to develop your website.
  • Enable robots.txt file to provide valuable site information to Google.
  • Create a sitemap listing all your web pages.
• Domain Authority: Almost 60% of the top ten ranking sites in Google are 3+ years old. Only a few sites of a year old manage to achieve that ranking. Optimizing your site proves to be beneficial to achieve high rankings in Google. Domain name matters. Spammy websites containing less content are penalized. Seek an exact-matching domain if you lack an established site. SEO Lancashire professionals suggest focusing on the URL to reflect your brand and optimize it.
• Mobile friendliness: Mobile devices are gaining worldwide popularity than desktops to seek information from the web. Ignoring this crucial aspect during site optimization will mean losing business to competitors. Google focuses on a mobile-first index. A 100% mobile-optimized site helps avoid getting under-ranked.
• Technical SEO: Correct coding is essential to optimize your page content and enhance SEO rankings. However, those less ‘techie’ can find the task intimidating. You may check the web for tips and perform the task. Contact the leading SEO Agency Lancashire for professional tech services. Besides optimizing your site, they ensure your targeted customers access it from anywhere and with any device.
• Optimized content: It is a vital Google search ranking factor. Google’s algorithm focuses heavily on keywords. Hence, optimize your site with relevant keywords. However, duplicate content is a negative ranking factor. Always publish original, fresh, spam-free content. Use appropriate URLs to help Google rank more authoritative pages. Seek expert assistance if you lack technical knowledge.
• Links: They are required to develop the web and hence, form a vital SEO factor. Focus on three links, namely, inbound, outbound, and internal links. They are attached with some descriptive anchor text. Use the correct tool to ensure the best results. For technical support, call the industry experts. They use their relevant experience to create optimized sites.
• User experience: Google uses AI to rank web pages, referred to as RankBrain. It includes signals affecting website search engine ranking. It includes Bounce rate, Click-through rate, and dwell time. Your site will fail to enjoy high search engine rankings if people close your site in seconds. Google doesn’t rank irrelevant sites. Hence, use effective keywords that are relevant to people’s search. Boost site search engine ranking with optimized titles, content, and descriptions.
• Social signals: People prefer to share valuable content with their friends on different social media platforms. Studies reveal a link between Google search ranking and social media shares. Google does not consider social shares as a direct ranking factor. Similarly, FB or X links are not regarded as authoritative links. However, Google search results show that the most shared pages enjoy the highest ranks.

Take your business to the next level!

Experienced professionals incorporate all essential factors to ensure your site attracts Google and ranks high. Call the experts immediately and enjoy increased traffic to your site.